Shortly after the loss of the famous Samsung to Apple in court San Jose last year, the South Korean electronics giant opened a new design studio in San Francisco.
You will remember that case - it's centered on the design and cost of patent Samsung $ 1000000000 at the time.
New design studio run by former Googler Dennis Miloseski, user experience specialists. Has product responsibility end-to-end mobile phones, tablets and home appliances for the so-called Dennis transform science fiction into science fact. That's a portfolio! But it was a young studio and we have never seen the output from it.
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However, it is a sign of where Samsung invest money and at Engadget Expand conference, this week, Miloseski explain some developing corporate design philosophy. I will come to in a minute.
While some commentators think the Galaxy S last Thursday 4 launch heralds a little threat to Apple, I do not agree. And the more I learn about Samsung and breadth of investment talent, the looks capable of changing the paradigm of smartphones.
Here is a case in point, although it may seem like a little diversion.
For those who do not know the name of Chris Bangle, Bangle is / was the name of the most controversial in modern automotive design.
For 17 years he led the design of the BMW brand and revolutionized German. BMW what he did for Steve Jobs did for Apple, before the iPhone.
Before the Samsung vs Apple San Jose case, mentioned above, Samsung has opened negotiations with Chris Bangle Associates, a private consulting firm Bangle, Bangle to attract as Master Designer. Both sides have been pretty tight-lipped about what happened.
Bangle is a major figure not only in design but in the vision of the company and products.
His car is not only emotive design for the sake of it. They not only sell more cars for BMW. They rocked the auto industry as a whole.
Before the arrival Bangle car design is all about expression of power - ok, back to the fifties and the design of the car is an expression of fantasy (it can fly). But the eighties BMW owners believe that they have purchased the ultimate driving machine, 'nuff said. It was a great machine.
But BMW knows no engine less and less to differentiate the vehicle. Techniques take you only so far.
When Bangle started putting back end luxury BMW 7 series and watched the emotional spirit of innovation that tapped from customers, bringing the Mini, and even bring femininity to the 3 series, petrol heads all over the world BMW hated it and even campaigned to fire him.
So controversial Bangle and well. When Korea started talking to him, the press said, ok, this is now Samsung Steve Jobs riding into town?
But the analogy is all wrong. Jobs was an entrepreneur multi-disciplinary, and both start-up of a man, who the company hired a great designer in Ive. Bangle is passionate supporters to design taps into the prevailing emotion. Bangle also spoke unashamedly of design as art and even as love. He does not just want to humanize the product, he wanted people to realize their potential. And what he sees now is a new generation of people who desire is to share.
But strange to say she was not alone, of course, a great designer. He was a visionary and a talent manager.
In fact he has a reputation as a top design managers who grapple endlessly with what the future will bring. Deep Blue at the BMW project, initiated in 1996, aims to discover what will replace SUVs - SUVs are gaining momentum as a solid market. And that's his BMW training - see far into the future and understand the consequences of everything you do.
But it's still unclear what Bangle did at Samsung, if any. At the end of last year Samsung said:
"It's an investment to secure global famous designers to make our designs more luxurious," said a senior official of the Samsung. "We will set up a research center for Bangle design in European locations, such as Italy, and has about 10 researchers from Samsung work with him."
Bangle has also worked with Samsung on their Young Designers 2012 competition. And reported by the Korea Herald to be able to work on household appliances instead of on the phone or computer.
So the question is how influential Bangle has been in his dealings with Samsung? Until now we did not know - he has denied involvement in mobile products. But he was, supposedly, the master design. And as the master of design management is most likely that he has helped Samsung to fix the design department. But both sides say very little about their relationship.
Apple is willing to dismiss the indictment against the paten right smart phone Samsung Galaxy S III Mini. Apple Not Humility Husband Unconditionally. Apple asked Samsung Sells regular Galaxy S III Mini in the United States like.
"Apple would be interesting lawsuit Galaxy S III Mini Severe regular Samsung did not make, use, offer, sell, or importing the Galaxy S III Mini to as the United States," said Apple in demand, document paten rights lawsuit in the District Court of San Jose, California, Friday (28/12/2012).
Previously, FUNDS November last word, Apple added the Galaxy S III Samsung products shall be regarded as breaking the paten.
WAR Apple paten New Article Samsung still intense in the U.S.. FUNDS last word August, 9 members of the jury trial right paten Apple and Samsung in the U.S. assessed 6 Dari Samsung violated Apple's 7 cover paten paten design and software technology. ALSO Jury asks Samsung to pay fines of 1.05 billion U.S. dollars (about USD 9 trillion).
However, the initial jury decision YMT "hammer tap" By Judge Lucy Koh, who led the trial.
Apple Continues to seek permanent block Samsung devices in the U.S. and add PT KALBE Products violating the paten.
Samsung obviously can not remain silent. They appealed the decision balakarj Kaluq. Inside, a statement, Samsung said the decision of the jury is a whopping * For Chicken, in the U.S.. South Korea consists Kaluq argued, the initial decision has the potential to push the list price of the tool Product Weight COMMUNICATION smart in the U.S. become more expensive BECAUSE the variation Products: little.
TEMPORARY Kaluq, in the Court of South Korea, Samsung has required Apple GOOD equally violating the paten and have to pay fines. Samsung is considered breaking a paten Language of Apple. However, Samsung's regular not violate the iPhone design. In, the case of the same thing, Apple paten prayer be in violation of Samsung's wireless technology language.
As a result of the decision Kaluq, Samsung ordered to pay 25 million won in fines, while Apple charges a 40 million won fine.
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